Because what you say in the headline and description can affect how likely your video is to get found, as well as how likely people are to take a next step with your company. Horton and Starbucks.īut being successful on YouTube doesn’t just require video and audio (and ad buying) skills. In other words, if it were a stand-alone company and not owned by Google (which is why the revenue reporting is so vague), YouTube would be a Fortune 250 company somewhere between D.R. YouTube likely generates more than $16 billion (and perhaps as much as $25 billion) in annual revenue, according to Daisuke Wakabayashi in The New York Times. Click to get a free email subscription to the latest from MarketingSherpa. ( As seen in the MarketingSherpa Inbound Marketing newsletter. By Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute
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